Step into Sparkle Hollow, where creativity, kindness, and belonging shine bright.

Sparkle Hollow is a cheerful, colorful winter wonderland where creativity is the greatest magic of all. Tucked beneath twinkling trees and sparkling crystals, it’s a place built by imagination—alive with movement, laughter, and endless possibility. Every snowflake here is unique, every light shines a little differently, and together they form a world that celebrates what makes each of us special.

Perfect gifts for the imaginative hearts

Perfect for creative kids ages 4 to 9 who turn cardboard boxes into castles, ask “how does it work" more than “what now,” and crave stories they can step inside, not just watch on a screen.

At the heart of Sparkle Hollow, Joy and her friends discover how creativity can inspire confidence, kindness, and belonging. Whether they’re building new inventions, designing costumes, or finding new ways to celebrate the Jolly Jubilee, each adventure in Sparkle Hollow reminds us that our ideas have the power to shape th,e world around us.

More than a storybook setting, Sparkle Hollow is a movement, an invitation to see creativity not as something we do, but as something we are. Through stories, imaginative play, and interactive experiences, children and families are encouraged to dream boldly, express themselves freely, and share their own light with others.

In Sparkle Hollow, every imagination matters. Every spark counts. And when we create together, the world shines a little brighter.

Sparkle Hollow holiday story world by Merry Sparkles

Meet Joy, Chip, and Sprinkle

The heart of Sparkle Hollow, where creativity, courage, and a little mischief make every day shine.